B2C e-commerce is not just open your online store so simple
Company e-commerce platform, the traditional business into e-commerce is surging wave of the field. Gome Online Shopping Mall, Carrefour Online Shopping Mall, Xidan Online Shopping Mall, Bailian E city, the coast popular online store, the names of many traditional industries have also opened with big big brother more than one store, and the new name of the suffix .2006 collectively referred to as online store, EB areas, especially crowded B2C e-commerce.
another column in this paper to take a look at some data.
under Wal-Mart official information, as of now, Wal-Mart to open shopping malls in China, 77, the global open shopping malls 6800, 06 year sales revenue in China was 99.3 billion yuan. The Wal-Mart's global revenue in 2006 approximately 2.7105 trillion yuan.
Taobao in 2006 amounted to 16.9 billion annual transactions. need to emphasize that the 169 billion is the amount of transactions on the platform.
Taobao is true C2C. to be a metaphor, Taobao's business is self-employed without a business license to the upstream manufacturers or wholesalers through decentralized procurement, retail products make the difference. In addition, essentially no brand, no sale,UGG boots cheap, no other value-added services. It is evident, Taobao As a farmers market, free of charge for operating without a license to provide stall space Taobao seller, can do 16.9 billion turnover and success. no business license is C, C2C worthy of the name.
Taobao is now a high-profile into the B2C, and yell was also free of charge. hope that this pattern of adjustment is not just for large businesses come up and put a big stall.
2007 years of B2C Internet should not just a street vendor.
by IResearch company in China in 2006 online shopping research data in the report show that: As of the end of 2006, China's total transaction volume B2C and C2C were 8.2 billion and 230 billion yuan. China's online shopping market in general the number of users reached 4310 million. trend is clear. With the payment of and logistics problems, increasing the scale of online shopping, online shopping habits of individual users gradually. this time we can on a street vendor C2C and B2C models have much expectations.
many people,UGGs, even the business business management have built a site that,Bailey UGG boots, the product images to upload, then mark a price, and third-party payment platform to sign the agreement, it is called a realization of e-commerce? even more simple, direct put pictures on Taobao trouble? fact far from the mind of people. E-commerce is not just so simple to open a shop, let alone put a stall on an Taobao. as a business-class e-commerce solutions provider, Business Software Technology Co., Ltd. Bo www.probiz.cn, its general manager Zhang Zhongming in this global retail giant Wal-Mart's online store as an example, said:
the true meaning of Internet B2C not a street vendor. In this respect through years of exploration to the Wal-Mart We provide a good example.
Wal-Mart online shopping site in the world you have three sites: Mexico, United States, United Kingdom.
study by Wal-Mart can be found, Wal-Mart to the most profound impression on the people, is its complete set of advanced, efficient logistics and supply chain management systems. Wal-Mart distribution centers around the world, chain stores, warehouse storage and cargo transport vehicles, as well as partners (such as supplier etc.), are concentrated in this system, effective management and the optimization of a flexible and efficient production, distribution and sales networks. end, Wal-Mart or even spend lots of money, specifically the acquisition of several satellites to ensure that a network of information transfer.
supply chain management has been, the scale of procurement and efficient supply chain management, able to obtain high discounts, more secure products; integrate scheduling management, distribution centers, chain stores, storage network, to achieve an efficient low-cost logistics and distribution services; brand integrity; comprehensive set of product categories. More importantly, through the online system to grasp the dynamic customer database. to acquire customers through data Kuwoerma shopping preferences, buying habits, valuable customer information to form a highly efficient operation, the organic growth of customer database management. When the heart wants what every consumer had been an insight into business,UGG shoes, what reason can not make good customer service, what reason can not be severely from the customers pocket pay out? Wal-Mart online store is worth the experience gained worldwide, about to enter the field of enterprise e-learning.
2007 years of B2C Internet should not just a street vendor. B2C is not the line for traditional industries a product on the web to sell, the task is completed. The real development of B2C sales of behavior should not change, it is marketing strategy, the adjustment of the layout. I believe that the future, as the representative of e-commerce sales channels, In addition to sales ratio caused by the change, the more the customer database marketing system through the establishment of the direct duplex to achieve a perfect marketing model, which will have competition in traditional industries have disruptive effects.
in terms of concept or is technically a combination of traditional marketing concepts and techniques of enterprise-class e-commerce solution is the enterprise B2C e-commerce solutions provider in the fusion of the concept of retail marketing in the technology sector will be provided to set an example later.
only change from the concept of a street vendor on the mode of thinking into the right path of China's B2C only to mature . so that e-commerce to become the core competitiveness of your business and hope that this sentence from the mouth of Bo's software has spread wider, into reality.
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