Looking back now, at this auto show more than 20 years is not long history, can be divided into five stages, namely, extra-territorial landscape (1985-1989), full regalia show field (1990-1994), started taking (1995-1999) , gluttonous feast (2000-2004), a comprehensive consumption (2005 - present), reflecting the development of an industry the impact of change on a national and even people's livelihood and the concept of change and other hh
through the Feast, is to look at I checked the information, but added fit. at the time was co-organized by Shanghai Automotive Tractor Associates (now SAIC), Shanghai Volkswagen joint venture is its subsidiary. From the time point of view, the establishment of Shanghai Volkswagen and Shanghai International difference between before and after the auto show held in less than 4 months (ie March 21, 1985 and July 3). happens to correspond to the development process of China's automobile industry in the new period. Therefore, the Chinese automotive industry with the auto witness does not seem to grow before, but it can be said that the development of automobile industry achieved the auto industry.
an exhibition industry witness told me that, if not by SANTANA (SANTANA short) introduction of inspiration, it can not remember to do this exhibition.
This is the truth of history. auto parts Chinese half of the said parts of Shanghai, is also the only domestic car production base, was facing SANTANA support could do nothing. an expert familiar with the Shuangshouyitan reluctantly told me that the standards required by SANTANA the level of parts of China, all add up to almost zero.
is in this context, the name of a branded international auto show was born. Since then, the International Automotive Industry Exhibition in Shanghai and Beijing each of the two held alternately . This time, a local auto show this is increased to a national auto show, which become the Tokyo Motor Show the second largest in Asia after the show, the world's sixth largest auto show famous (Geneva, Frankfurt, Paris, Detroit, Tokyo).
Looking back now, at this auto show is not a long history of more than 20 can be divided into five stages, namely the extra-territorial landscape (1985-1990), full regalia show field (1990-1995), staking their claims (1995 -2000), gluttonous feast (2000-2005), a comprehensive consumption (2005 - present). fully reflect the development of an industry the impact of change on a country, and even other people's livelihood and the concept of change.
This is a cross ; stage wind and thunder storming, but the enlarged view hh
from the mule changes in the automotive industry since the industry have left their impression. in particular witnessed this change to a deeper understanding of the media (such fairs are usually placed in the open stadium, but also spread to the outside, and the scene grand, imposing, than the large animal market a few times, people gathered on the transaction, so that people put on the open-air exhibition of the vehicle including spare parts, figuratively, as .
back in the early 80s of last century, like this exhibitions, venue to be off from, from the indoor to the outdoor open-air flea market stalls, to stay at hotels, even the venue of the aisle will be filled with samples of the toilet, small groups, to make a deal, noisy Ding Fei, like open pot of boiling water. coincides with the rise of township enterprises, market introduction of dual-track system, the first wave of China's auto boom in the waves, even though no one thought comes to cars (Technical threshold is too high), but modified car (passenger cars and hardtop jeep), but low-technology parts everywhere, in full swing.
Components Group, owner of the memories of that year the National Automobile Fair in Shandong Province on a street vendor, said that the upstairs tenants fall freely to the water, did not know we crouched under the window a street vendor, a time when the winter cold that basin of water I will never forget.
is that these are known as stall to stand, and from domestic extensions to foreign countries. So, when Geely dare to challenge the foreign and rickshaw, staking their claims to Southeast Asia, the mouth a bold and confrontational world auto giants, if you understand the Zhejiang business family history to help the hair that does not strange.
status of the automobile industry was left to human memory most is that, after a chaotic disorder of poor farming scattered type of large and small trade shows, suddenly encountered a bottleneck digestion and absorption of imported technology. In the face abroad open, all of a sudden senseless. that we were behind 30 years abroad, and foreigners negotiate with desperate for study abroad opportunities, technical information, primarily from foreign newspapers and channels. especially in the face SANTANA introduced to give the Shanghai is the traditional exhibitions, and soon realized that the way with the introduction of the overseas auto show held in the car manufacturing technology, directly with foreign counterparts may well be a way. Thus, the initiation of the idea of providing international auto show and get relevant departments and industry support.
the gap. exhibitors, more than 100 new vehicles appearance, which can be described as unprecedented in 20 years ago. As a result, Shanghai has taken to create the first step in China's automobile exhibition industry was a big success for the following year that Beijing also organized The exhibition received by the industry.
However, when the exhibits or in the main commercial vehicles, particularly buses and a variety of modified cars abroad very attractive, which, as the first time at the show made the SANTANA debut, has become no small news. It is interesting that, when the domestic bus and share a lot of the proportion of modified car, it is no exaggeration to say that its own brand of cars, or play a leading role at the time, do not feel lost copies, on the same stage, mutual consultations, enjoying themselves. I remember a Spanish exhibition was a truck passenger cars and even after the end of the show left to Shanghai Automotive Tractor associates trial.
read the report then gives the child What impressed me most is that commercial vehicles accounted for the bulk, modified cars become automobile production is mainly trucks, buses, giving the use of all the cars are treated as a the blank, born in 5,60 years among this generation, the concept car is equivalent to lifting the ban, hundred, out to show the new models (such as passenger cars), also considered a stress tensor Lameng Pi, tons of ore a large car really made people long ambition, are not lost to a Mercedes truck on display.
again, what are the foreign cars on display as a 1860CX20RE Citroen cars were on display mysteriously cast a hood, non-climax to the tour opened when the appears to have do not care. The highlight is the biggest news was on display at the exhibition in Changchun co-production with the Mercedes-Benz 230E sedan-like car. However, this did not cause many people concern. The reason is that cars from the lives of ordinary people too far away. If placed today will become big news in the automotive industry.
dominated by commercial vehicles on display the first Shanghai International Auto Show in people's memory, it is a domestic and foreign car brands have equal shares of the exhibition, momentum to the local car far better than foreign cars. was also seen in Shanghai, the red flag and Beijing Jeep car brands and a magnificent brand passenger cars lined square. when he was mayor of Shanghai, Wang also sat red sedans, accompanied by Turkish Prime Minister visited the auto show.
At the same time, Beijing is also at a national auto show every year. is the most influential at the National Agricultural Exhibition Hall Exhibition passenger cars, such as full swing, very popular. the central leadership of relevant ministries and the State Council will attend the opening ceremony each party and state leaders will also come to visit. At that time the name around the exhibitors are local car brand delegation to participate in associated companies, auto show has become its own brand of world total , car craze not involve the Since then, until 1990 at the Beijing International Exhibition Center held a grand scale, access to the world's most advanced automotive manufacturing technology, recognizing the importance of process equipment, truck production began to think about the preparation for the transition to car production, the introduction of a more complete system of modern automotive manufacturing technology and concepts. this by hand for a long time or semi-manual workshop-style production (passenger cars and conversion industry) with a reflection, while the automobile industry, proposed a ; the development model has been made in the industry than the consensus.
Since 1985, the state to determine identified through the development of car industry development strategy to revitalize the automobile industry. began to focus on the development of the automobile industry to gradually shift to the car and parts industry up.
Objectively speaking, until 1989, the Beijing International Auto Show was a very professional strong show, from the show's theme (technology and equipment) is not difficult to see that the core of the exhibition or display communication technology, but they could not stop the enthusiasm of the fans fans are thinking trying to see what progress will be among the top foreign rickshaw is a sawed.
Appendix I: Open the door, go to the company was formally established in September opening.
1985 年 7 月 3-9 days, the first Shanghai International Auto Industry Exhibition held in Shanghai Federation. to participate in the foreign firms from 22 countries and regions, up to 328, with more than 2,000 vehicle more than 100 vehicles on display, the exhibition area of 15,000 square meters, more than 15 million visitors.
1986 年 3 months, Tianjin Automotive Industry Corporation to introduce the Japanese Daihatsu Charade car companies permit the transfer of the contract in Tianjin signature.
1986 年 9 months, Sino-French joint venture Guangzhou Peugeot Automobile Co., Ltd. production.
1987 年 8, the State Council meeting to discuss the development of car industry Beidaihe problem, determine FAW, three car production base in Shanghai .
discuss the sample to the full regalia from the cable show field
(1985-1989)
annual International Motor Show (either Beijing or Shanghai) as Carnival. difficult to get a ticket from the (previously free of charge for tickets, limited to the industry and customers) to buy tickets to visit (to allow for an open society), increasing the number of visitors, each time overflowing, overcrowded. from tens of thousands to hundreds of thousands of people every year continues to increase. exhibition venues in mid-emergency venue continued expansion, or can not meet the needs of the booth. a car multinational CEO said, People forget that reality. because of exposure to Hall, see a fairy tale world of cars, dream-like magic, coupled with dazzling new booth design, as well as dance and acrobatic performances, but the most attractive is Small gifts may be sent, and the fine print samples put it down, especially those solid and practical, beautiful designs such as paper bags or backpacks, is to attract viewers have the means to stay in the booth. often see the familiar scene in the exhibition hall , in order to receive a fine or a bag of samples (including small gifts) there will be arranged in long lines waiting patiently for the lens; in the bizarre concept cars competing in front of a photo; progress of the car do not want to drill out gestures but also kept the most exciting is to see exhibitors on stage, the interpretation of products and brands, sound, light, electricity, dance, tune into a show car plastic cars, dolls, science fiction hh
such a scenario, like science exhibitions, but reflect the common people expect.
the early 90s of last century, for large numbers of Chinese people, the car is still a distant dream. I have asked some foreign firms to attend the auto show you thought of the show's investment returns? they are honest, there can be no short-term results, but they are convinced that this is done the market in the Enlightenment, the answer is doing the strategy is a vision of the investment. In fact at that time began to pick up the localization of the SANTANA, led the whole industry shift focus from trucks to cars, auto focus and content areas have begun to favor cars. So there in Shanghai, China Pavilion (Yan'an Road) and the International House (Hong Qiao Road) of the distinction, the same at the Beijing International Exhibition Center can be divided into domestic and international museum hall.
Since 1990, we see that foreign brands began to dominate the auto show, in addition to joint-venture brands, car brands is almost blank. This only know the a rare visit to the peak, are people both inside and outside the stadium, the largest number of visitors reached 80,000 a day race, tickets are 10 yuan a cattle Scoop 50. At that time I was, knowledge at the time. This is the 1985 International Auto Show held in China since the time the largest in history. This year, China's first industry law mm scale has been compared with the Tokyo Station. This time is characterized by auto, cars and more, all types of vehicles, high quality. with the industry's words, > Since the success of Shanghai Volkswagen, the foreign car companies have realized that China will be the next day after the potential market in Europe and America, began pouring into China, to seize the opportunity. Some people joke that ten years ago, refused to ask them to , is now racking the threshold unstoppable. remember that Ford was the most active, said in an interview, automotive and technical needs. including the concept car), but also a grand introduction to the Chinese audience a small car. In other words, auto show has become foreign technology, but to accept a new way of life. What is the life. because the car is a materialization of culture, the Chinese industry, it is important to learn a way to resolve conflicts with wisdom, resolved the problem. with the end of the year, invited to come forward by the State Ministry of Machinery World States auto giants gathered in Beijing to jointly plan the development of China's car, which was later called the industry br> This is undoubtedly a business. The Chinese government's attitude to the development of cars and huge market demand for Hydrangea thrown to the world. It seems almost incredible in the West. ignited the world's cars to China's Since then, a protracted battle in China, Foreign car companies have become stage performers on stage. Motor Show have been expanding the exhibition area of 15,000 square meters for the first time the rapid expansion to 3.3 million square meters, over 1993 exhibitors increased by 47.3% which more than 30 vehicle more than, reaching more than 130 vehicles (sedans, sports cars, concept cars, vans, vans, motorcycles, electric cars, SUVs and commercial vehicles, etc.). In addition, a large auto parts pavilions specifically 辟有 2000 debut, and later as a luxury car auction, 60 million sold at high prices, driving up the car's worth, the show was a big show, so that foreigners can surprise, resulting in a non- a small sensation.
Interestingly, when the Beijing Office Chief Representative of China Office Dong Hanyou BMW, BMW told a reporter's question whether co-production in China to consider family car, the answer is very simply, This plan. Fiat authentic products we will introduce to China. that the Chinese market is enormous, not afraid of no opportunity, and lots of auto show is the best tips. It now appears that this style is not changed, quite Italian character. Again, like the Mercedes-Benz and Audi, who have shown great enthusiasm, try to impress with the products and culture to the Chinese audience, whether it is booth layout, props, or characters, all with very strong cultural color. such as Mercedes-Benz said, for the Chinese market family car (FCC) model. Another example of Audi, with the phrase Audi Shihai initial entry a bit like the Chinese view, > November 20, 1990, the first Volkswagen car manufacturing plant, and a joint venture with an annual output 150,000 popularity of cars in Beijing signed the project.
1990 年 12 20 December, with France second car factory Citroen Motor Company joint venture to produce car project signed in Paris. The first phase of the project, with an annual 150,000 ordinary cars, the ultimate goal of the annual output of 300,000.
1991 年 1 21-24, the National Automobile Working Conference held in Shanghai, around the automobile industry situation and development objectives of the industry adjustment, the focus is: up from truck to car. and require strict accordance with the state for the the forefront of the multinational summit attended the meeting. At the meeting, China's auto industry began to produce not only shows the structure of production mainly from a truck into the main car production, the market structure will be purchased from a public expense as main transfer to families to purchase based. to develop and launch this great family car market in China.
from dismissive to staking
(1995-1999)
later years, the international auto show occurred a profound change, the change was described as the show from the stage into a magnificent feast. that is, through years of Pathfinder, foreign auto makers finally see the huge potential Chinese market, especially the Industrial Policies, , Beijing Jeep, Peugeot, Guangzhou, Tianjin Charade, Changan Auto, Guizhou Skylark) car development pattern has been set, and then to get into this circle actually is not so easy thing. This is not just foreigners optimistic about China's car industry domestic enterprises have also eyeing this emerging industry. Therefore, it was the car compared to The content not only changed its form began to tone. In fact, now the auto show has evolved into a business model, of course, between 1995 and 1999 have not yet awakened to such a degree, but on behalf of foreign auto manufacturers with staged Behind the scenes of great drama, insiders see very clearly ulterior motives. Since then, the Beijing International Auto Show has become particularly exciting and dazzling, but also led to the formation of China's automobile and rapid media industry rise, after the car market has quietly reared their ugly heads, following the Shanghai set up a the market for decades the door finally opened, while the former, the way to futures trading, introduced soon died down, it failed miserably. while the latter decade of the fire, and was the country to emulate, has also been seen as a vehicle circulation effective sales model.
when the auto show has not only look good, but the contests, and smelled the smoke flavor.
deliberately designed to do? media exhibition, through press releases and interviews in the form of momentum, thus, began to fire, auto show, the media is fueled by the participation. So, auto show along with the media war, the heat reached the boiling point. Beijing auto show into a landscape , than any festival are fun. in the streets of Beijing even hear this greeting: fans, looked to stimulate heart itch.
for this unstoppable cultural phenomenon, underpinned by the people of modern life not just into the family car will become the most practical and quantified objectives. We see , wrapped in steel under the European and American, not simply as a vehicle of temptation, fall just wonderful cars, but different forms, dazzling the commercial games.
This is a foreign performances, the purpose of competing in China, joint ventures or cooperation projects. particularly in the Fortune Global Forum held in Shanghai the same year, the world's auto giants have bluntly said, naked and thrown out of their strategic goals.
car powers publicly listed in China within the territory of the Global Plan, and people of insight are also very well aware that With China's accession to WTO will become more clarified later.
auto dispute this project could not conceal the ultimate goal of the lock. The most typical is the GM and Ford fight for the the surface is the strength and product display, and secret cooperation projects is a battle for the vehicle. If GM and Ford sent a strong investment in auto show lineup for several years, race car sponsored by China's education and public welfare and so on, to win public favor. afterwards get to the bottom, GM won, has become Shanghai's son, Ford, exit to concede defeat in Shanghai, ultimately, to rely on it to get Jiangxi Transit project in exchange for a little face in China.
to 1999, General Motors, Toyota, Ford, Fiat, Kia, etc. has received or has pending, great tide, regardless of a chip is to talk about a joint venture does not talk about cooperation, European and American arrogance, discrimination in Japan, so many people in the industry experienced the foreigners are not out of trouble. However, the success of Volkswagen in China, be made good example, especially for those who have missed the vendors, regret, and when the car industry will clear the Chinese government as a pillar industry, the international automotive industry has been aware of the world's largest auto market in China's rise, see business opportunities to come. So, they coveted the Chinese market began. But no one will never forget that when China invited foreign auto companies to participate in the intention of cooperation. but now it shows all the vehicle more than enthusiasm, even the parts are reasons.
1985, China's total output was 443,000 vehicles, including commercial vehicles (trucks and buses) 350000, car is 5270; total automobile output in 1990 was 51 million, of which 360,000 commercial vehicles , car, 42000; total automobile output in 1995 was 145 million, of which 720,000 commercial vehicles, cars, 320,000.
> In 1995, the Shanghai auto show on a foreigner so predicted. By 1999, GM CEO Wagoner repeated the phrase prediction, and gives the 20-year schedule. However, the results are staggering, in the future few years actually occurred in China, GM, etc.; Toyota FAW Toyota led (including synthesis of Changchun and Tianjin are base), Toyota and Guangzhou Automobile Engine Company, etc.) phenomena, which cause for optimism is not up. and that the World Resources (2005 new vehicle sales, including imported cars in China has reached 5.92 million, including, but Japan is only 5.8 million). According to the latest statistics of China Association of Automobile Manufacturers, the first three quarters this year, China's auto production and sales both exceeded 500 million units, respectively, 5,280,000 and 5,170,000, an increase of 25.74% and 25.01%.
Thus, attention show, touched the hearts of countless nerves, because the car has become a livelihood, we unconsciously have entered the automobile society, which is who can avoid a fait accompli. However, we are proud to claim that China has collapsed into the car when the great powers, but no one cheers, complaining everywhere, weak local auto yet become mainstream, in the face of foreign brands still do not destabilize the lung power, with the largest market for technology to feed the huge industrial giant has also a calcium deficiency. Why is this?
Appendix III: June 1, 1995, FAW-Volkswagen joint venture, and the 15 million cars to start mass production engineering part of the plant, the first car rolled off a city golf line.
1996 8 10 May, the State Council State Planning Commission to forward The first Buick sedan off the assembly line the new century.
1999 3 26, 99 Guangzhou Honda Accord 2.3VTi car put into production.
1999 9 6, FAW-Volkswagen introduced the Audi A6 limousine to begin production.
1999 11 23, the State Development Planning Commission approved the Toyota Motor Corporation and the days of steam Tianjin Toyota Motor Co., Ltd. joint venture total investment of 7.5 billion, both funded 50% of the joint venture period is 30 years.
1999 12 15, Shanghai Volkswagen Passat sedan off the assembly line for China's mid-level car set the standard. Shanghai Volkswagen Automotive fully put into operation three plants.
hungry to a gluttonous feast from
(2000-2004)
car out when the world ...
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